Many people often wonder what the name ‘ubella’ means. The founder of ubella, Alecia Joubert, chose the name for the company very carefully, as the meaning encompasses exactly what she believes. If you break up the word, you will have the letter ‘u’ and then the word ‘bella’. ‘Bella’ means ‘beautiful’ in Italian, and the ‘u’ stands for ‘you’. Alecia wants you to know that YOU ARE BEAUTIFUL, whether you believe it or not, and it’s her passion and calling in life to show you your true beauty.

At ubella Alecia and her team want to change your outlook on life and the way you see yourself by not only making you feel more beautiful and special than you have ever felt before, but also by giving you the self-confidence you deserve – and most of us so desperately need.

ubella is about so much more than hair, makeup and other beauty treatments; it’s about giving you that healthy love for yourself and making you feel worth it.

‘Cultivate your confidence,
grow your power, become the amazing
gift that you are to yourself and
share it with the world.’
Christie Marie Sheldon